ID:	236656
Title:	Brand Personality
URL:	http://www.dyworks.in/method.html
Category:	My Business: Advertising and Marketing
Description:	Brand personality is a metaphor. Which means that human qualities and traits are attributed to a brand name? These traits can be carefree, family-centric, successful, prestigious, rough and tough etc. consumer is likely to relate to a brand which has qualities they possess and hence it increases the chances that they will purchase those products.
Link Owner:	Ria Agarwal